Ben Moorsom

Optimize Experience with Science

Monday, December 9th at 1:10 p.m.

With the nature of events, we have audience attention only 25 – 32% of the time. There is immense competition at the gateway to the mind. Cognitive barriers that stand in the way of connection, negatively impact the quality of interaction. Understanding these cognitive barriers, how to uncover them, and optimize design – can dramatically improve experience outcomes. How can research in brain science be used to improve engagement, connection and outcomes for attendees during live experiences?

Neuroscaping® is the application of neuroscience, psychology and data science research to experience design – combining this insight with the creative design process to reimagine how interactions play out to help you combat the increasing challenges that impede the transfer of information, connection, and human experience.

Ben Moorsom, Founder of Neuroscaping® CEO, Debut GroupBen Moorsom is the world’s leading practitioner of neuroscaping™. Since founding the Debut Group in 1997, Ben has made it his mission to challenge and disrupt ineffective conventions of business experiences, pioneering new approaches that engage people and truly capture their attention. By applying advances from psychology, neuroscience and data sciences, Ben and his team turn audiences into active participants on the cognitive level. They use neuroscaping principles to cut through the noise and competition at the gateway to the human mind, placing business messages near the front of the line. Ben is a frequent keynote speaker and co-conspirator at global conferences on communication thought leadership.

https://benmoorsom.com/