Session Presenters

Kristin Arnold

Create Your Own Thought Leadership Strategy

We've all heard the phrase, "The Riches are in the Niches" - but what does that really mean to an established, veteran speaker? If you want to be known as a thought leader (and be able to charge more money for your unique expertise), this session will give you the blueprint to create your strategy to be known in your niche AND to be found in the sea of talented speakers.

In this session, you will discover:

An energizing technique to discover potential "hyper-niche" areas
Five different strategies you can pull from to be known as a thought leader- A easy-to-follow process to create your own personal roadmap to success
3 simple ways you can make sure you execute on your strategy!

You'll walk out with a one-page plan to be the thought leader you know you can be!

Lisa Braithwaite

Create Your Own Interactive Exercises: Transform Your Audience From Spectators to Participants

You want your presentations to be memorable and meaningful, so your audience receives the learning, growth and transformation they desire.You want to express your message in your own unique voice and style, with practical and engaging activities that work.And you want your materials and methods to match your intellectual property, not someone else's.Instead of Googling "icebreakers and exercises" or asking your fellow speakers for ideas, how about creating your own activities—from scratch—based on your own original content? It's not as hard as you think!

Shelle Rose Charvet, CSP

The 10 Hidden Gender Differences and Why It Matters for Speakers

Audiences respond based on their largely unconscious beliefs, values and the metaphors they live by. While current research shows that these are often gender-based, this has not been my experience. Whichever of the genders your audience members have, what matters is whether YOU KNOW WHEN they are operating from the Traditional Male or Traditional Female Model. Your approach can turn on or turn off your audience.

Chris Davidson

No Pomp, Just Circumstance: Fewer Than 1% of Speaker Websites Make the Grade - Is Yours One of Them? (Two-Part Session)

Part-One: The 2019 Worldwide Speakers Digital Footprint Survey is the most extensive so far. It comprises a detailed analysis of over 1,000 websites belonging to members of professional speaking associations, in more than 10 countries across 3 continents. Part-One will examine these results.

You can get your own copy of the worldwide report from: https://speakerbusinessbuilder.com/research

Part-Two: Sadly, the overwhelming majority of speakers’ websites fall short in many vital areas. If fact, fewer than 1% of the sites surveyed scored top marks across the board. The good news for the remaining 99.6% is that some of the shortfalls are ‘fix and forget’ and once resolved, help improve search engine results.

It’s time to recognise that we’re knocking on the front door of the third decade of the 21st century. Outdated websites leave speakers in technology dead-ends; unable to implement new approaches that would boost their online marketing. This session goes beyond the survey results and also delivers compelling reasons – and demonstrations – as to why speakers need to actively and continually invest in an up to date web presence.

Rose Hastreiter

Hitting the Right Note! Boost Authentic Engagement and Strengthen Your Emotional Messaging with Effective Audio Choices

As speakers, we know the importance of pacing, rhythm, tone, and well-placed narrative. But what about the space between our words? Did you know that people will always respond emotionally first before they engage intellectually? And music is the language of emotion. When choosing music and audio cues, how do we know we're hitting the right note with the hearts of our audiences? Learn tactics that align your message with audio content, ensuring your creative audio content is supporting your message.

Dianna Lidstone

EPIC LIVE EVENTS: Step by Step Roadmap to Plan, Market & Execute Your Own Live Event & Accelerate Your Business

Hosting your own Epic Live Events can accelerate your speaking business, fill your coaching or consulting programs, and elevate your reputation!

However you’ve probably dismissed the idea because you’ve thought:

It takes such too big a budget to host live events; I couldn’t do that.
How could I possibly plan a live event AND run my business without going crazy
I don’t have any idea where to start to create and host my own event.

I had the exact same feelings in 2015 but since that time I’ve learned a thing or two after hosting over 15 live events with 100+ attendees.

Participants takeaways:

Simple-to-follow roadmap for a profitable live event, even if it’s your very first one
Event planning timeline so you don’t pull your hair out (because you still have a business to run).
3 massive mistakes to avoid that keep event rooms empty (and how to avoid them)
9 ways to ensure your event is paid for BEFORE it even happens (without selling a single ticket)

YOU can plan, market & execute your own EPIC LIVE EVENT to accelerate your speaking business.

Joanne Marlow

Design A Winning Proposal With Your Client In Mind

You’ve been asked to discuss the client’s needs and now they want a full detailed proposal to consider. How can you “wow” them? Certainly, they don’t just want a one-pager with a synopsis and price. Learn the secrets that will turn your potential client into an ongoing living contract. However, creating the Proposal begins with the initial meeting and any subsequent appointments. Learn the entire process in this workshop with your client in mind.

Leave this interactive session with a problem-solving system, a proposal template and a resulting presentation that will impress your client to say “YES…When do we begin?” Without a doubt, you’ll walk away with creative ideas that will help you meet, develop rapport, understand and get positive business results.

Gair Maxwell

Evolution of Video: What's Next? (Two-Part Session)

Have you ever wished you could see into the future?

To know with some degree of certainty what will be happening a year from now?

Five or ten years from now?

Few superpowers would be more useful for professional speakers than to be able to discern with full confidence the important developments, trends and key disruptors that will impact our strategic and creative decisions over the next 12-to-60 months. Paramount among those shifts is the emergence of VIDEO and the role it plays in launching and sustaining a successful speaking career. As we reach the end of the year, there are two things we can say for certain for 2020 and beyond:

Content marketing via VIDEO will become even more vital.
If you can’t build and maintain your brand through VIDEO, there is a good chance you won’t be in the speaking business much longer.

In this session, you will discover answers to questions such as:

How many different types of videos are out there, and which ones are mission-critical?
What does the "sizzle reel" of the future look like?
How much of myself do I share on video?
How does my own brand identity influence topic selection?
What role does scripting play in the creative process?
How consistent do I need to be in terms of publishing video?

Kevin Rempel

Social Media: How To Use It To Grow Your Business

Case Studies

How one post = $10,000 in less than 30 days
How replying to every comment = $20,000 in six months
How investing in content = 2 weeks paid travel

Resources

Dan Martell's Authority Engine Checklist
Gary Vee Content Model
The Transition From Radio to Television in 1940's

Strategies

How to build your team & pick your model
How to microcontent and distribute your keynote
What to say, or not say, to make impactful content
How to understand context of each platform
When to invest in paid advertising

Jeffrey Smith

Build your Personal Brand and Book More Speaking Engagements with Alexa and Google Home

Learn how to use Alexa, Google Home and other voice platforms to market your speaking business, build your personal brand and engage your listeners daily.

Voice offers amazing new opportunities to connect with a targeted audience and showcase your speaking business with potential new clients every day.This presentation will explain the options available with Alexa, Google Home, Siri and other voice platforms. I will offer information of how to get started and provide best practices culled from working with over 250 clients.

This presentation will also offer case studies of successful professional speakers who are using Alexa Flash Briefings to market their business and build their brand, many of them members of CAPS.

We will integrate a question and answer session at the end of the presentation to answer any of your questions around these mini podcasts.

Kelly Swanson

The Story Formula Breakdown and Story Makeovers (Two-Part Session)

Part-One: Learn the science behind story and what it can do that your content can't. Learn Kelly's Story Formula and a framework for crafting strategic stories that don't just entertain and wow your audience - but actually persuade them to take action. Understanding the tool of Strategic Storytelling will have a major impact on your bottom line.

Pat-Two: Experience stories being made over in real time, to see Kelly’s Story Formula as it applies to your presentations. Bring a five-minute story, and maybe your name will be drawn to share that story and get one of Kelly's magical story makeovers. Whether you are in the hot seat, or watching, you will learn what makes a story more powerful and engaging. Prepare to be amazed.

Michelle Villalobos

Small Events, Big Back End: How to Build a New 6-Figure or 7-Figure Revenue Stream in One Year Using Retreats

Learn how Michelle quadrupled her business to 7-figures in 14 months using a simple model that most (excellent) speakers could easily emulate. If you can deliver a powerful, lasting transformation in a three-day retreat, then you can use this model too. By attending this session, you will identify a new revenue stream that could multiply your revenues, without eating up your time; get inspired to try something fun and new; figure out how to monetize all those people you speak in front of – all without making pushy offers from the stage.

Azadeh Yaraghi

What is your ONE idea? Learn How Your Brand Promise Attracts Your Ideal Clients to You

This session is a follow-up from last year’s popular rapid-fire session on branding. We will do a deep dive into the concept of your ‘ONE IDEA’; that unique promise and value that your audience buys into.

Get ready to roll up your sleeves in this workshop-style session. Whether you’re new at speaking or a veteran, your brand is growing and evolving with you as well as in a changing market.

You will learn how to define your unique brand, build key messages that attract your ideal clients, and tap into your secret sauce and what makes you stand out from the rest.

In this session you will discover the following:

Redefine branding in your own mind, and how to best apply it in your business
Understand the concept of your “ONE IDEA“
Learn to shift your messaging towards your target market’s perspective – not yours!
Identify your secret sauce so you can stand out from competition and start booking higher paying engagements• And a few other nuggets you’ll have to show up for (you won’t want to miss out on one of them… believe me)