50 Shades of Beige: Rethinking How We Speak to Our Diverse Audiences
Audiences are becoming more diverse than ever before. Successful speakers recognize that implementing the ‘diversity advantage’ when it comes to language used on stage can create a more inclusive environment where everyone belongs. Visuals such as video and Powerpoint can assist those where English is a second language and images used should reflect the diversity of the organization. Even the language speakers use on websites can unconsciously bias meeting planners. The ‘golden rule’ is treat audiences the way you wish to be treated. The ‘platinum rule’ is treat audiences the way they wish to be treated leading to a fun, inclusive and inspiring experience where everybody benefits.
Confessions of an Accidental Speaker… some straight talk about the art, science and business of speaking!
Donald will inform you, challenge you, disturb you, inspire you…and leave you with a new and powerful understanding of how to differentiate and prosper in this very competitive business.
Customer Experience is Your New Speaker Advantage
What Works, What Doesn’t and Why It Matters More Than Ever!
The greatest source of lost revenue for your speaking business is the potential gig you never knew about. The meeting planner clicked away from your “Contact” form, hung up on your voice mail message, or hired another speaker before you even had a chance to respond to the inquiry. Worse yet, you have no idea who they were, or how many gigs you lost.
In this timely, high-content and entertaining presentation, popular Customer Experience and Marketing expert David Avrin, will shine a light on a monumental shift in buying behavior and expectation, while showing you how to eliminate barriers, engage prospects and become the easiest speaker to do business with.
The Story Formula
Talk is Cheap: The Performance Imperative
Our job on the platform is not to tell our audience how to think but rather to give them questions to think upon. Your value as a speaker rests in your ability to deliver actionable ideas through a combination of storytelling and performance. If you’re not painting vibrant mental pictures or slaughtering sacred cows, then you’ll quickly fade from memory.
This keynote explores why you need to structure your message as a multi-sensory and self-critical experience. Only by challenging your own assumptions, can you evoke the emotional responses necessary to convert your talk from mere words to tangible truths.
Drive Determines Distance